First, link to other sites. Choose sites that have similar or related themes, and invite those sites to link to you.
This is hugely important. Search engines love sites that have many links to them – especially if those links come from sites which are themselves popular.
Now you see why I said build a useful, interesting web site. If you do that, people are more likely to link to your site.
Here's an article I wrote describing how to get reciprocal links.
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